How to Rank on SE’s?

Every search engine has there own type of algorithm like Google , Yahoo, MSN this term is called the search engine algorithm. There has many different ways in order that the a certain website will rank on top 10, 20 so forth and so on. But always remember “content is king”. Why content is king?

The importance of a good content is what viewers are looking for. If a website has all the information that is required by a viewer the more good content in a site the more viewers the site will have. Viewers will bookmark the page of your site and spread the words to other viewers, the more your site will become successful. Content is one of the most important information that a website should have. Just like what we did in this website. We make sure that readers will get some important information by putting the most informative and interesting views on how search engines work.

Good content:

1. Written is simple words (english)

2. Easy to understand

3. Informative views

4. Interesting views

5. Good content pattern

6. Always check spelling and grammars

7. Update content daily or weekly

8. Unique content

This is just a simple guide for a starter in content writing. So, will go back again on how to rank on SE’s. Other marketers pay those search engines just to rank on top but its an expensive way. The best way to do this is to begin creating a title that has the correct words that is related to your product or web sites marketing niche. The title tags are one most important keys to on searches. Along with the title don’t forget to use those correct keys on the description and meta keywords on your site  including on body content page. Having the correct keys makes you visible on the results that’s why never underestimate the power of keywords from the pages of your site.

Search Results

Search Results are the outcome of what you are looking for. In searching, viewers are using keyword in order to search a certain importance.  Others don’t know how important this keywords  on there sites to stay on the competition. In a certain keyword there’s lots of competing sites that are using it. From the daily searches and using a tool you can see how many times a keyword is being searched.

Others say , keywords are the main functional stuff in a website. Keyword is the term used for words included in a web page that would match words used by web surfers in finding that web page (via a search engine). Keywords can simply be words included in the body text of the document, or added to the header using meta tags to increase the number of keywords. Selecting keywords, that match your target audiences’ use of the web is a critical marketing tactic. Others write it  in different styles like writing the words in bold manner and others in italic and others coordinate with a link in order to be noticed when spiders crawl the page. Theirs lots of changes happen when a certain keyword is searched. Like those people who are keyword conscious , always tracking keywords competing on the same niche.

Why are these keywords very important? Keywords are important because its the window of a website to top on the search. Keywords are better when they focus on the smallest, rather than the largest categories. A word or phrase you establish which are the right words or phrases that people would think of when trying find your business, product, service, or plac. Keyword research is the lifeline of any website optimization. Keyword research is an important search engine optimization (SEO) tool. It sets the web traffic to your website, especially the web pages if these are highly searched keywords. The content on the web page should be relevant, unique, fresh, and extremely useful to the readers to help your keyword research really achieve great success. Keyword research is an essential process or step that needs to be carried out in order to successfully promote your online business.

Sample Keyword Tools: From SEOBOOK , GOOGLE, WORDTRACKER

Search Ranks

Nowadays, a lot of marketers aim to rank high on search. What are there aims to be on top of the search?

Lots of marketers from different niche intend to stay above the competition. Ranking high is there main target in getting lots of leads and more sales including lots of site traffic and getting recognized on the searches. Within a particular market, site owners being competitive they like to outwit there competitors from getting on the rank. So others use outsourcing companies and use other services to get on top like paying placements on the top search engines of today.

Being visible to the viewers , telling them that your site exist is a big plus, because getting seen is one step ahead on getting customers to buy your products or purchase items. That’s why lots of sites from the different categories wants to be seen. This process is not that as easy as others think, this involves lots of things, money is the main investment in this process. Aside from your site and items, you also need money to use the process. Marketers pay and invest more in order for them to achieve ther goals.

Search History

The famous  search engine that usually most people input on the the search boxes of every browsers is GOOGLE. But do you know when did google start and why it become famous?

Google was founded in 1998 , late than any other known search engines. By students from Stanford University, Larry Page and Sergey Brin. This two brilliant people had been working together on a search engine called (BackRub) on the early 1996, but the co-founder of yahoo who is David Filo encourage. That is why they decided to put up a company on 1998 then seach for investors to support them.

Then Google Inc. was born and established on September, 7 1998. Page and Brin hired Craig Silverstein who later become the companies Director of Technology , who is the first employee of the company and this people started to build a dream on a friends garage. At first competitions get ahaed but as time passed by Google is in on the round of the competition were they had handle 10,000 search queries every day. The companies success grow quickly because of satisfied viewers who then later spread  thru words of mouth and everyday regular users always come back because of useful tools and good results.

Google name was spread on press releases, recommendations from different establishments and got awards and recognitions, where they got advocates because of its effectiveness and reliability.

The second popular search engine is YAHOO, from the previous years as top leading directory over the internet, which provide good listings of site around the world supported by regional networks. In 2001, yahoo started charging business listings on its directory for its annual listing fee in the US. Trying to lessen the higher rate of site listing, because of huge number of site submissions also to manage costs make some revenue from the market. Struggling in managing new websites from getting on the directories so they begin to think on offering automated search engines services in order to support the wide range of areas the company had covered.

Yahoo had a second search engine support on maintaining the listings, thru Inktome then partnering to GOOGLE then headed back to Inktome.  In 2004, Yahoo purchased the Overture pay-per-click service which AltaVista and AlltheWeb who are search engine competitors also and previously purchased the same service. In later months , Yahoo become an active player in the search market. Connected to some of the best search database technology and later Pay-Per_Click Technology was born because of yahoo.

Third is MSN, is part of the MICROSOFT web service from its developed search index on 2005. Which display search results base on Inktome , the leading (white label) search provider for many years.

Bill Gates the founder of Microsoft Corporation, lately realized that there is a great potential on the internet market during 90’s. Microsoft slowly recognized the great potential of search and watched GOOGLE be on the top of the market, which is there leading competitor on Microsoft’s established market areas. Finally, the search was committed on 2003 which Microsoft develop there own search database and begun Spring 2005, also build there own Pay-Per-Click advertising service. Rather than  continuing getting revenue from overture (owned by yahoo) put up 2006 , do testings and  manage with better management.